The Target Audience for Our Film Opening

Age: 16+

Gender: Male and female (mostly male)

Social Class: Middle class

Social Group: Gamers, film fanatics

Employment: In part time work or above (or with parents who would pay for their ticket)

Ethnicity: Any ethnicity

Primary Audience: Teenagers who like the genre of horror/thriller.

Secondary Audience: Parents/young adults taking the teenagers to the cinema or watching it with them on the TV.

Demographic Class: Skilled working class to upper middle class (C2 to A)